Case Study: Empowering growth through marketing coaching
Inspiration Nails By V
Industry: Beauty & Education
Location: The Netherlands
Challenge
Inspiration Nails by V had been running successfully for several years, offering professional nail services and a growing range of nail courses With rapid growth came new responsibilities, and over time, marketing lost its structure and direction.
Despite having a thriving business, there was a clear need to step back, regain focus, and create a sustainable marketing plan to support continued expansion.
“Marian is incredibly attentive and involved. She helped me clearly define my goals and bring structure to them. Because of this, I feel increasingly confident about my business and achieving those goals.”
It was the first time working with a coach, which made the experience both exciting and a little nerve-wracking.
“As it was my first time working with a coach, I was nervous, but I felt comfortable right from the first session.”
Approach
The coaching focused on bringing structure back into the marketing strategy by translating broad ambitions into clear, actionable goals. Each session created space for open conversation, idea-sharing, and practical planning.
The emphasis was on measurable, realistic steps that could be implemented right away, supported by visual design elements to bring ideas to life and make marketing execution smoother.
"Marian actively contributes ideas based on the goals we set together and comes up with concrete, measurable strategies."
Results
The impact of these structured changes was immediate. Within just two hours of applying one of the ideas from a session, Inspiration Nails by V received multiple new bookings, providing both a confidence boost and renewed motivation to keep moving forward.
“I implemented one of her suggestions right after our session, and within two hours it had already generated multiple bookings. That gave me a huge boost of motivation to keep pushing forward with my marketing goals.”
Seeing the value of a clear and structured approach, regular coaching sessions are now part of the ongoing business strategy — helping to keep the momentum going while refining marketing efforts as the business continues to grow.
“What I also really appreciate is that she doesn’t just think strategically—she can also create visual designs on the spot if needed. Altogether, this makes for a smooth and highly effective collaboration.”
Key takeaway
Even established businesses can lose sight of their marketing during periods of rapid growth. By stepping back, clarifying goals, and implementing a structured strategy, it’s possible to quickly regain direction and see tangible results. This case shows how a focused approach can turn marketing from something overwhelming into a powerful driver of continued growth.
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