Coaching Case Study: From scattered marketing to structured, confident action
A coaching-led approach that replaced guesswork with clarity, and delivered results fast.
Inspiration Nails By V
Industry: Beauty & Education
Location: The Netherlands
Focus: Marketing Coaching
Outcome: Structured direction, renewed confidence, immediate bookings
Overview
Inspiration Nails By V is an established beauty business with a growing education offering. As the business expanded, marketing efforts became increasingly difficult to manage, losing clarity and strategic direction despite continued success.
This case study highlights how personalised marketing coaching helped restore focus, confidence, and momentum—transforming marketing from overwhelming to effective.
The challenge
Rapid growth brought increased responsibilities and complexity. While the business continued to perform well, marketing efforts lacked structure and clear prioritisation.
There was a need to pause, step back, and reassess—creating a sustainable marketing approach that could support continued expansion without adding pressure or confusion.
The approach
The coaching process focused on translating broad ambitions into clear, actionable goals. Each session created space for open dialogue, practical planning, and structured guidance tailored to the business’s real needs.
Emphasis was placed on:
- Defining clear priorities
- Creating measurable, realistic actions
- Supporting execution through strategy and visual design
- Building confidence through clarity and consistency
Coaching replaced guesswork with confident action
The results
The impact of the coaching was immediate and measurable. Within just two hours of implementing one of the suggested actions, the business received multiple new bookings.
Beyond short-term results, the coaching:
- Restored confidence in marketing decisions
- Created renewed motivation and momentum
- Established a clear, repeatable approach to marketing
As a result, regular coaching sessions are now embedded into the business strategy to maintain focus and support ongoing growth.
Client perspective
The collaboration was defined by attentiveness, structure, and trust. Strategic thinking combined with hands-on creative support created a smooth and effective working relationship.
“Marian helped me clearly define my goals and bring structure to them, which gave me confidence in my business and the direction I’m taking.”
Key takeaway
Even well-established businesses can lose strategic focus during periods of rapid growth. By stepping back, clarifying priorities, and introducing structure, marketing can quickly shift from overwhelming to effective, becoming a powerful driver of sustainable progress.
Beyond the immediate results, the most meaningful shift was the growth in confidence and certainty. Over the course of the coaching process, decision-making became clearer, leadership more intentional, and marketing more purposeful—demonstrating how the right guidance strengthens both strategy and mindset.
Lead your marketing with purpose
Let’s explore whether a structured coaching approach is the right fit for your business.